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Career Options During A Recession

by ScottOrsulich on Jan.13, 2009, under Jobs

In the article below sponsored by the Keller School of Management, posted today on Yahoo.com you can see five different fields that are good growing career paths during a recession.  You will notice that the field of entrepreneur is listed.  SHOCK Marketing is known for working with new business startups and established companies alike.

Looking For A New Job? Check Out These Fast-Growing Careers

by Patricia Cecil-Reed

Check Out These Fast-Growing CareersThese days, it’s almost impossible to open a newspaper or turn on CNN without hearing one dreaded word over and over: recession. Our economy has suffered 2.7 million job losses since December of 2007, and experts predict the situation will get worse before it gets better. It can be a scary time to enter the work force, or to be newly unemployed. However, there are some bright spots on the horizon. 

Losing a job can offer you the chance to re-evaluate your professional wants and needs, pursue a long-held passion, or further your education. And while the overall economy is suffering, certain industries continue to grow, offering exciting career opportunities for a wide range of experience levels. Here are some of the fastest-growing careers for those considering a change.

Physical Therapist Assistant

What could be more rewarding than helping injured and disabled patients get back on their feet? With a mean average salary above $40,000, you can get back on yours, too.

Job Outlook: Physical therapist assistants are expected to grow in number by 29 percent over the next eight years.

Career Training: Most physical therapist assistants earn a two-year associate’s degree. Some states require an additional license to practice.

Salary: $44,340 is the average annual salary for a physical therapist assistant.

Dental Hygienist

One perk of this job is a flexible schedule. Many dental hygienistswork just two or three days a week. Evening and weekend schedules are also frequently available.

Job Outlook: The Bureau of Labor Statistics calls this one of the fastest growing careers, with 30 percent job growth expected by 2016.

Career Training: All fifty states require dental hygienists to be licensed. Additionally, an accredited associate’s degree in dental hygiene is often required.

Salary: A dental hygienist can expect to make about $64,910 annually.

Network Systems and Data Communications Analyst

Techies, rejoice. Computer science careers are growing faster than almost any other field, and growth is expected to continue as technology rapidly advances. After all, companies need someone to test, analyze, and design their computer systems. With the right career training, that could be you.

Career Training: A two-year associate’s degree in computer science or information technology is necessary for many positions. A bachelor’s degree in computer scienceinformation science, or management information systems may be preferable for more advanced positions in this field.

Salary: $70,760 is the mean average salary for this job.

Social Worker

Opportunities abound for social workers today. The Bureau of Labor Statistics predicts “much faster than average growth” as social workers are called upon in all areas. Schools and hospitals are in need of social workers, as are public health organizations and private practices.

Career Training: A bachelor’s degree in social work is usually the minimum requirement. Psychology andsociology majors might also be useful for entry-level positions. A master’s degree in social work is often preferred for clinical work and in health settings.

Average Salary: Depending on what type of social work you practice, annual earnings can range from $39,380 to $47,170.

Entrepreneur

Believe it or not, a recession can be the best time to start your own business. According to Forbes magazine, recessions provide a great platform for those with a solid business idea. Costs are low on everything from supplies to labor, and digital technologies make it easier than ever to work from home. “There is a rock-solid base for expansion once better times return, as they inevitably will,” reports Forbes.

Career Training: Online courses, or an associate’s or bachelor’s degree in business education or business administration can be great preparation for running your own business.

Average Salary: Earnings vary greatly, of course. With small business ownership, the sky’s the limit.

A crucial part of any job search is to know what your strengths are. Take the time to evaluate the talents and skills that you have to bring to a new career. And finally, don’t hesitate to go the extra mile. Make looking for a job your new full-time job. It may not be easy, but with smart planning and persistence, you can find a new career, maybe even one that makes you happier and allows you to grow to new professional heights.

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Some Hot Professions In A Down Economy

by ScottOrsulich on Jan.12, 2009, under Jobs

Yahoo posted a good article today on some recession-proof professions - listed below.  As you can see- public relations, along with software development are two professions on the list.  Call us today to find out how SHOCK Marketing can jump-start you business with some new PR strategies and online business applications for your customers.

 

As the global economy continues to falter, job prospects for 2009 are expected to slow. But if you’re lucky enough to be in one of these top fields, your job future is still quite bright. Take a look at this list below and either thank your lucky stars that your job is already on it, or consider seeking the education and experience for the career that most interests you.Auditor. With all of the economic upheaval, businesses are being watched more carefully than ever. “There is a lot of money flowing into companies right now due to the stimulus package,” says Ron Mitchell, CEO and co-founder of GottaMentor, a career coaching service located in New York City. “And, we’ve all seen some issues with, ‘Where is this money going to?’” He adds that auditors are mostly working for the big four [accounting firms] and also as internal auditors. Average Yearly Salary - $64,914 

Career Counselor. More folks than usual are starting off the new year without a job in sight. How can the out-of-work find gainful employment? From outplacement agencies to government programs, career counselors and coaches will be very busy in 2009 helping make things easier. Mitchell encourages those seeking work to get professional help, saying, “Many individuals will need to completely re-engineer their careers. In order to do that, people need personalized guidance and feedback from an expert counselor.” Average Yearly Salary - $54,426

Counselor. Besides their bank accounts, people’s self-esteem and confidence are getting hit hard these days. “People’s self worth is tied up in their job, so you have a huge identity crisis happening. Counseling and mental health services will be in high demand,” says Mitchell. Guidance and some soul-searching can result in new and better careers for those in transition. Average Yearly Salary - $40,275

Public Relations Specialist. Rather than promoting a line of sparkly, new products or an exciting initiative, many public relations professionals will spend the upcoming year smoothing over unfortunate events. Mitchell predicts: “Being able to tell a story about major layoffs, reduced sales, and failed mergers, without causing a panic in the market, will become even more important.” Average Yearly Salary - $44,334

Factor. A what? Didn’t you study those in algebra? While this career is fairly foreign to most folks, now that bank loans are hard to come by, factoring allows small business to get funding based on their current accounts receivable — the money they expect to have coming in. Factoring works well for retailers and other businesses that have big receivables. Mitchell explains that factoring is a legitimate source of funds in hard times. He says, “It’s a huge business and, at a time when people can’t get other types of lending, factors are skilled experts at lending against accounts receivables.” Average Yearly Salary - $79,846

Health-Care Technician. You may know that nurses are in demand, but what about the folks they work with? “There’s never enough of them, like radiology technicians, lab assistants, and home health aides. Health-care is the largest industry in the country, and in the more technical aspects of those careers we have a huge shortage of personnel,” says Mitchell. Average Yearly Salary (Pharmacy Technician) - $32,531

Mechanical Engineer (and all engineering fields). With every passing year, more skilled-labor jobs are replaced by complex automation or robotics systems. For example, some hospitals have turned to “robotic pharmacies” to help dispense medication. It’s the engineers who help build these automated systems, says Jim Turnquist, director of career services at Michigan Technological University in Houghton, Mich. “In the U.S. we only graduate 70,000 engineers per year, but we’re going to need 100,000 per year. The demand is going to go way up.” Average Yearly Salary - $71,490

Networking/System Administrator. Since almost all business transactions these days are done with the assistance of a vast computer network, the people who understand how to keep computer networks running smoothly are critically important — and consequently, in high demand. “Network and system administrators maintain the company’s infrastructure. People need people to fix and monitor their infrastructure, keep them updated,” Mitchell says. Average Yearly Salary - $54,193

Nurse. The health-care field has been booming for a long time, and all signs indicate it will continue to do so, says Turnquist. He also says college students and people looking for a new job field would be wise to consider physical therapy and similar “exercise science” fields, since aging Baby Boomers will be looking for ways to remain active long into their later years. Average Yearly Salary (Registered Nurse) - $53,840

Software Designer/Developer. Companies from all sectors of the economy are looking for software engineers and programmers, says Turnquist. This is because society in general is becoming more tech-dependent — just think of how rapidly cell phones change with each passing year — requiring software developers that can stay abreast of all the changes. Average Yearly Salary - $72,070

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Is There A Lack Of New Year’s Resolutions During A Recession?

by ScottOrsulich on Jan.05, 2009, under Marketing / Design / Web

With a economy on the recessionary decline, are U.S. consumers not up to the task of making New Year’s resolutions?  From my experience, it seems that is more a time for non-traditional resolutions.  On New Year’s day I was driving home from visiting some family and I stopped at a subway.   The guy ahead of me ordered a calorie monster footlong philly cheesesteak with double meat and double cheese on cheese bread.  While this sounds deliciously diet-killing, it was clear that this man was not making any eating resolutions in the New Year.

I also joined a new gym in November of 2008.  So far I have been to the gym at different times of day following the new year and the gym doesn’t seem that crowded.  

Some of my friends and colleagues seem to have made resolutions concerning their financial behavior.  Are people more self-indulgent in a bad economy?  It seems they are, where they indulge in affordable comforting pleasures, whether that might be some comfort food, or buying material items to make them feel better about themselves.

One thing I have learned though with my New Year’s resolutions, is that its not an effective time to make serious change.

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Bad Holiday Customer Service - Even During A Recession

by ScottOrsulich on Jan.02, 2009, under Customer Service

Ok - what is the deal here?  We’re in a recession, and businesses cannot afford to lose any business, right?  That is what I would have expected, but if you tried shopping at different retail stores, changes are you experienced customer service casualties.

I was looking for a specific product at Walmart and called them on the phone.  15 minutes later I was transferred two times and never even reached the right department.  I hung up and took my business elsewhere.

My family and I went out for an early New Year’s Eve dinner at one of our favorite fine dining restaurants.  The service was mediocre at best because of the crowd.  Drinks arrived about five minutes after the salads came.  There was no fresh pepper offered on the salad.  Other customer’s entrees showed up at our table by accident, etc, etc, etc.

Ok - I understand that stores are busier than normal during the holiday season, but what is management doing about it?  NOTHING.  How a manager cannot appropriately staff his retail setting is beyond me.  Why do these mid-level managers have a job, if they cannot do one of their main job functions - to properly handle customer volume???  

If the recession continues to evolve as many pundits and industry analysts expect - I’m looking forward to businesses that can’t be bothered to service the customer to go out of business.  Now that the average customer is really pinching pennies, it will be very interesting to see where they choose to spend their hard earned dollars when it comes down to customer service.

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What products are consumers buying during the recession?

by ScottOrsulich on Dec.29, 2008, under Marketing / Design / Web

Although most retailers are hurting from the lack of holiday sales - Apple, Inc. seems to be doing quite well with the iPhone.  Now the iPhone is scheduled to debut for sale in the 8GB and 16GB versions at WalMart in 2008.   Will this compromise Apple’s brand value by allowing WalMart to sell the iPhone for less money?  Or will it be the perfect opportunity for Apple to expose it’s iPhone, brand and product lines to the masses.  I’m thinking the latter, but the real question is, will WalMart customers be able to afford the iPhone and will its sales be anything more than a small blip on the radar.  

I think the iPhone will do well at WalMart, but it will take some time.  The device started out as an Apple enthusiast and yuppy status symbol.  Once some of WalMart’s customers start to adopt the phone, I think it will become a new status symbol for WalMart clientele.  

Just because people shop at WalMart does not mean that they have a lower income.  However, it has been observed that people with lower incomes will purchase luxury items that they cannot afford, like big screen televisions.  If one were to follow this logic, the iPhone would do quite well, when comparing the price of a phone to a television.

But if you add the mortgage crisis and the evolving credit crisis to the mix, will people have any credit left to buy an IPhone?  I think there will be a short burst of sales for the iPhone at WalMart, due to holiday exchanges and unused gift cards.  Then I think there will be a gradual adoption over time.  If the iPhone is a success at WalMart, it seems sure that other Apple products will follow, much like Best Buy.

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Coupons During The Digital Recession

by ScottOrsulich on Dec.22, 2008, under Marketing / Design / Web

How does your business target new and existing customers during the recession?  Now add the fact that we’re in the digital marketing age.  NielsenWire provides some great insight into the growing industry niche.

http://www.brandweek.com/bw/content_display/news-and-features/shopper-marketing/e3i726f0f4961487c616de729f6a7141f0c

Couponing in the Digital Age

Dec 2, 2008

-By NielsenWire

Coupons are already well-established as a promotional vehicle in the U.S., with coupon-clipping Americans comprising 86 percent of households and driving 89 percent of all-outlet dollar sales, according to data compiled by Nielsen.

But that doesn’t mean manufacturers and retailers shouldn’t be looking for ways to make it simpler for households to receive and redeem coupons.

Writing in the December issue of Nielsen’s “Consumer Insight” online newsletter, Todd Hale, svp, consumer and shopper insights, Nielsen, outlines what today’s coupon shopper can expect as new technologies revolutionize couponing methods and media:

1. Reduced reliance on paper-based feature and coupon circulation. A race for dominance is taking place with computer-based Internet applications, mobile phones, credit and frequent shopper cards and in-store applications. Global positioning systems (GPS), radio frequency identity tags (RFID), eye movement tracking cameras and similar devices will enable location- and interest-specific promotional offers to be delivered at actionable sites.

2. Electronic or store entrance coupon delivery. Instead of tagging consumers as they leave the store post-purchase, next generation systems will deliver coupons via mobile phones, Internet or in-store devices when shoppers enter the retail location or are in the mood and in the aisle, ready to buy.

3. Smart appliances provide in-store shopping assistance. What’s for dinner tonight? Visit the produce or meat department and allow your personal chef avatar to generate some electronic menu suggestions and automatically create a shopping list with aisle and item locator cues.

4. Stores offering engagement and entertainment opportunities. Look for personal shopper holograms to guide you through the store or shelf talkers activated by your cell phone to offer special discounts. Walmart has pledged to invest $10 million and two years of testing to determine the optimal placement of in-store screens and special shopper programming.

5. One-to-one personalized promotions. Stores will become increasingly interactive and consumer-specific, marrying data from multiple sources to deliver an involving shopping experience that reflects individual interests and buying preferences. Social networks based on shopping proclivities will be formed to build demand and drive sales.

6. Integrated strategic promotional planning. Shopper marketing comes of age, dominating the retail landscape, displacing product-centric marketing planning. Technology enables a holistic planning approach that puts the consumer front and center while “benefitting the brand, the consumer, the shopper and the retailer.” 

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Paid Search

by ScottOrsulich on Dec.11, 2008, under Marketing / Design / Web

In a premium article at MarketingProfs published on Friday, December 5, 2008, Jeanette Kocsis argues that paid search should be a mandatory component of your marketing mix.  ”Search is one of the most targeted forms of marketing, since the prospect is already looking for what the marketer is offering,” she explains.  To leverage that built-in connection, she recommends five action points - and here’s a quick overview of the first two:

Set your strategy.  “Like most types of marketing,” she says, “search campaigns without a marketing strategy are doomed to fail.”  Avoid that fate with an exhaustive plan that includes:

  • Clear goals and objectives
  • Well-defined target audiences
  • Relevant offers
  • Methods for tracking conversion
  • Synergy with natural search efforts
  • Timing that complements other marketing campaigns
Choose your keywords.  Kocsis recommends building lists from a variety of sources like:
  • Search terms used to find and navigate your site, especially those used by visitors who converted to prospects or customers
  • Keywords used by competitors
  • Research gathered from direct customer interaction
  • Blogs, wikis and other formats that host user-generated content
  • Brand names, trademarks, product names and/or newfangled industry terminology
Kocsis offers an important caveat for keyword selection: “Avoid corporate-speak — words used internally may not be the keywords used by prospects or customers.”
At SHOCK - we take a custom approach to your Search Engine Optimization (SEO) needs.  Paid search can be an effective tool, if it is targeted properly on the major search engines.  However, the strategy behind building a natural search campaign can oftentimes be a more cost-effective approach.  Paid search can quickly rack up expenses with minimal to no results.  Contact SHOCK today to learn more about our Search Engine Optimization (SEO) packages.  We can work with any budget to help boost your recession marketing customer strategies.
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Customer Service During A Recession

by ScottOrsulich on Dec.10, 2008, under Customer Service

Customer service is paramount 365 days of the year to keep satisfied customers coming back.  But how does your customer service strategy change during a recession?

If you had problems getting customers to come back to your store before the recession, you’re going to have more serious problems now.  Businesses are all lowering their prices to get any business at all.  But if everyone is doing the same thing, you can use superior customer service as a no-cost tool to distinguish yourself from the competition.

To find out how SHOCK Marketing can turn your business into a customer service standout, please contact us for your free consultation.

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