Think about the last time you saw or heard something about any business that made you look up their website. The usage of keywords are essential in person, over the phone and online.

Pretend you just walked onto an elevator and meet a prospective customer. Can you tell them what you do in 1 second? We would suggest mentioning your business name. If your business name does not give them some indication about what you do, you may want to rethink your business name, especially if you plan to use Search Engine Optimization (SEO). Now let’s say you have 10 seconds to talk about your business. We suggest describing your business’ products and services and identifying your target customer. If you have 30 seconds or 1 minute to speak with your prospective customer, what would you add to your 1 second or 10 second elevator pitch? We would suggest adding information about your unique customer process and how you differentiate yourself from the competition.

Every prospective customer is looking for keywords. If you don’t grab a prospective customer’s attention with the right keywords (in person, over the phone or online) in the first second, you may never get to explain more about your business for 10 seconds, 30 seconds or 1 minute.