Shock Marketing Blog

Archive for January, 2009

Will Super Bowl Ads Connect During The Recession?

by ScottOrsulich on Jan.29, 2009, under Advertising

NBC has almost sold all its ad space for the big game this Sunday - there are only two spots left.  This comes a year after FOX had record ad sales during the Super Bowl.  But the question remains, will ads connect with the audience?  And even if they do connect, will consumers spend their hard earned money during a recession?

A few ads on the roster that have caught my attention are by Miller and Hyundai.  Miller is said to show a one second ad spot that simply says, “High Life.”  When times are bad, alcohol sales are usually up, which stands to reason why the usual host of beer companies, including Budweiser, will be spending millions in advertising this year, yet again, during the Super Bowl.  The Hyundai ad is a bit different though and its focus centers on common problems facing many consumers today: car loans and losing your job.

Hyundai, which has been known for shocking people in my opinion with their hard to believe guarantees, does it again this year.   (A while back you may remember they introduced an unheard of 10 year new car warranty.)  Now the car manufacturer is offering new car sales, where if you lose your job, you can take the car back.  There must be a lot of fine print to sign away your life at the dotted line, but it sounds like something that could hit the mark.  (Not considering the problems prospective customers may encounter when they try to get approved for credit, which may or may not happen.)

Overall, I think Hyundai is taking a calculated risk here, aiming at the customer segments on the seesaw when considering a new car purchase.  Compared to other car manufacturers, I think Hyundai has the best chance to connect with customers and actually make a sale.  Their ad speaks to the average cash strapped person - plain and simple.  It will be interesting to see what other advertisers do to copy Hyundai’s example following the Super Bowl.

Leave a Comment :, , , , , , more...

The Future Of Marketing

by ScottOrsulich on Jan.28, 2009, under Marketing / Design / Web

According to the brandweek article below, we’re in store for some sizeable changes in the future marketing landscape.  But first we need to get out of the recession!

What Will Marketing Look Like in 2015?

Jan 27, 2009

-By Kenneth Hein

bw/photos/stylus/68627-2015Marketing-chart.jpg

While today’s terrain can be pretty treacherous for any marketer, a new report is encouraging them to look ahead to 2015. The What will the role of marketing be in the year 2015? report was created by the American Marketing Assn. in conjunction with Decision Strategies International. 

The 86-page study was unveiled today at the AMA’s Mplanet event. The findings present four possible scenarios that marketers will likely face in five years. Based on interviews with more than 100 marketing professionals.

The goal of the project was to encourage “scenario planning,” said Samantha Howland of Decision Strategies International. “This will help them prepare and become the leaders they need to be.”

Here are the four CMOs of the future:

1. The strategic guru (Jane): Jane works at a traditional company with a plethora of opportunities and resources with integrated distribution channels. She uses marketing to drive strategic opportunities for the company and owns customer expertise. Jane’s a trend spotter who is savvy about sifting through tons of data.

2. The value chain optimizer (Tim): Tim operates in a stalled economy. His traditional business is short-term and bottom line focused. He takes less risk and demands accountability across all areas. Tim is a process guru who is resourceful in driving out cost and driving up efficiency.

3. The network orchestrator (Diego): Diego’s company is made up of virtual teams and workplaces. It involves a network of collaborating companies with efficient value chains and logistics. He is a master networker with an ability to spot trends ahead of the curve. He is flexible and easily changes course. Diego understands that creativity is as important as the bottom line contribution in measuring success for marketers.

4. The sales facilitator (Xeena): Xeena is working in a time of economic stagnation, geopolitical uncertainty and with few technological breakthroughs. Customers are driving an underground economy based on barter, reciprocity and creating their own review platforms. Xeena has difficulty showing ROI therefore her company has merged marketing and sales. It relies on the customer to be the marketing arm. Xeena works behind the scenes.

The report is “about articulating the importance of planning for the future and using scenario planning as a tool to do that,” said Dennis Dunlap, CEO of the AMA. “This is what they can expect in terms of outcomes to be better prepared for whatever scenarios will unfold in the future.” 

Leave a Comment :, , , , , more...

Looking For A Job? Differentiate Yourself As Much As Possible.

by ScottOrsulich on Jan.27, 2009, under Jobs

If you are one of the many looking for a job these days, you need to stand out at all costs.

In person networking is an essential tool to the job process, but if you get the opportunity to have the hiring manager review your resume, portfolio or background materials, how do you stand out amongst the fierce competition?

SHOCK can help you build a video resume, along with a portfolio website to include all of your accomplishments. Irregardless of what field you are in, a creative website that has your personal touch can be a great way to get an employer’s attention.

Leave a Comment :, , , , , , more...

Career Options During A Recession

by ScottOrsulich on Jan.13, 2009, under Jobs

In the article below sponsored by the Keller School of Management, posted today on Yahoo.com you can see five different fields that are good growing career paths during a recession.  You will notice that the field of entrepreneur is listed.  SHOCK Marketing is known for working with new business startups and established companies alike.

Looking For A New Job? Check Out These Fast-Growing Careers

by Patricia Cecil-Reed

Check Out These Fast-Growing CareersThese days, it’s almost impossible to open a newspaper or turn on CNN without hearing one dreaded word over and over: recession. Our economy has suffered 2.7 million job losses since December of 2007, and experts predict the situation will get worse before it gets better. It can be a scary time to enter the work force, or to be newly unemployed. However, there are some bright spots on the horizon. 

Losing a job can offer you the chance to re-evaluate your professional wants and needs, pursue a long-held passion, or further your education. And while the overall economy is suffering, certain industries continue to grow, offering exciting career opportunities for a wide range of experience levels. Here are some of the fastest-growing careers for those considering a change.

Physical Therapist Assistant

What could be more rewarding than helping injured and disabled patients get back on their feet? With a mean average salary above $40,000, you can get back on yours, too.

Job Outlook: Physical therapist assistants are expected to grow in number by 29 percent over the next eight years.

Career Training: Most physical therapist assistants earn a two-year associate’s degree. Some states require an additional license to practice.

Salary: $44,340 is the average annual salary for a physical therapist assistant.

Dental Hygienist

One perk of this job is a flexible schedule. Many dental hygienistswork just two or three days a week. Evening and weekend schedules are also frequently available.

Job Outlook: The Bureau of Labor Statistics calls this one of the fastest growing careers, with 30 percent job growth expected by 2016.

Career Training: All fifty states require dental hygienists to be licensed. Additionally, an accredited associate’s degree in dental hygiene is often required.

Salary: A dental hygienist can expect to make about $64,910 annually.

Network Systems and Data Communications Analyst

Techies, rejoice. Computer science careers are growing faster than almost any other field, and growth is expected to continue as technology rapidly advances. After all, companies need someone to test, analyze, and design their computer systems. With the right career training, that could be you.

Career Training: A two-year associate’s degree in computer science or information technology is necessary for many positions. A bachelor’s degree in computer scienceinformation science, or management information systems may be preferable for more advanced positions in this field.

Salary: $70,760 is the mean average salary for this job.

Social Worker

Opportunities abound for social workers today. The Bureau of Labor Statistics predicts “much faster than average growth” as social workers are called upon in all areas. Schools and hospitals are in need of social workers, as are public health organizations and private practices.

Career Training: A bachelor’s degree in social work is usually the minimum requirement. Psychology andsociology majors might also be useful for entry-level positions. A master’s degree in social work is often preferred for clinical work and in health settings.

Average Salary: Depending on what type of social work you practice, annual earnings can range from $39,380 to $47,170.

Entrepreneur

Believe it or not, a recession can be the best time to start your own business. According to Forbes magazine, recessions provide a great platform for those with a solid business idea. Costs are low on everything from supplies to labor, and digital technologies make it easier than ever to work from home. “There is a rock-solid base for expansion once better times return, as they inevitably will,” reports Forbes.

Career Training: Online courses, or an associate’s or bachelor’s degree in business education or business administration can be great preparation for running your own business.

Average Salary: Earnings vary greatly, of course. With small business ownership, the sky’s the limit.

A crucial part of any job search is to know what your strengths are. Take the time to evaluate the talents and skills that you have to bring to a new career. And finally, don’t hesitate to go the extra mile. Make looking for a job your new full-time job. It may not be easy, but with smart planning and persistence, you can find a new career, maybe even one that makes you happier and allows you to grow to new professional heights.

Leave a Comment :, , , , , , , , more...

Some Hot Professions In A Down Economy

by ScottOrsulich on Jan.12, 2009, under Jobs

Yahoo posted a good article today on some recession-proof professions - listed below.  As you can see- public relations, along with software development are two professions on the list.  Call us today to find out how SHOCK Marketing can jump-start you business with some new PR strategies and online business applications for your customers.

 

As the global economy continues to falter, job prospects for 2009 are expected to slow. But if you’re lucky enough to be in one of these top fields, your job future is still quite bright. Take a look at this list below and either thank your lucky stars that your job is already on it, or consider seeking the education and experience for the career that most interests you.Auditor. With all of the economic upheaval, businesses are being watched more carefully than ever. “There is a lot of money flowing into companies right now due to the stimulus package,” says Ron Mitchell, CEO and co-founder of GottaMentor, a career coaching service located in New York City. “And, we’ve all seen some issues with, ‘Where is this money going to?’” He adds that auditors are mostly working for the big four [accounting firms] and also as internal auditors. Average Yearly Salary - $64,914 

Career Counselor. More folks than usual are starting off the new year without a job in sight. How can the out-of-work find gainful employment? From outplacement agencies to government programs, career counselors and coaches will be very busy in 2009 helping make things easier. Mitchell encourages those seeking work to get professional help, saying, “Many individuals will need to completely re-engineer their careers. In order to do that, people need personalized guidance and feedback from an expert counselor.” Average Yearly Salary - $54,426

Counselor. Besides their bank accounts, people’s self-esteem and confidence are getting hit hard these days. “People’s self worth is tied up in their job, so you have a huge identity crisis happening. Counseling and mental health services will be in high demand,” says Mitchell. Guidance and some soul-searching can result in new and better careers for those in transition. Average Yearly Salary - $40,275

Public Relations Specialist. Rather than promoting a line of sparkly, new products or an exciting initiative, many public relations professionals will spend the upcoming year smoothing over unfortunate events. Mitchell predicts: “Being able to tell a story about major layoffs, reduced sales, and failed mergers, without causing a panic in the market, will become even more important.” Average Yearly Salary - $44,334

Factor. A what? Didn’t you study those in algebra? While this career is fairly foreign to most folks, now that bank loans are hard to come by, factoring allows small business to get funding based on their current accounts receivable — the money they expect to have coming in. Factoring works well for retailers and other businesses that have big receivables. Mitchell explains that factoring is a legitimate source of funds in hard times. He says, “It’s a huge business and, at a time when people can’t get other types of lending, factors are skilled experts at lending against accounts receivables.” Average Yearly Salary - $79,846

Health-Care Technician. You may know that nurses are in demand, but what about the folks they work with? “There’s never enough of them, like radiology technicians, lab assistants, and home health aides. Health-care is the largest industry in the country, and in the more technical aspects of those careers we have a huge shortage of personnel,” says Mitchell. Average Yearly Salary (Pharmacy Technician) - $32,531

Mechanical Engineer (and all engineering fields). With every passing year, more skilled-labor jobs are replaced by complex automation or robotics systems. For example, some hospitals have turned to “robotic pharmacies” to help dispense medication. It’s the engineers who help build these automated systems, says Jim Turnquist, director of career services at Michigan Technological University in Houghton, Mich. “In the U.S. we only graduate 70,000 engineers per year, but we’re going to need 100,000 per year. The demand is going to go way up.” Average Yearly Salary - $71,490

Networking/System Administrator. Since almost all business transactions these days are done with the assistance of a vast computer network, the people who understand how to keep computer networks running smoothly are critically important — and consequently, in high demand. “Network and system administrators maintain the company’s infrastructure. People need people to fix and monitor their infrastructure, keep them updated,” Mitchell says. Average Yearly Salary - $54,193

Nurse. The health-care field has been booming for a long time, and all signs indicate it will continue to do so, says Turnquist. He also says college students and people looking for a new job field would be wise to consider physical therapy and similar “exercise science” fields, since aging Baby Boomers will be looking for ways to remain active long into their later years. Average Yearly Salary (Registered Nurse) - $53,840

Software Designer/Developer. Companies from all sectors of the economy are looking for software engineers and programmers, says Turnquist. This is because society in general is becoming more tech-dependent — just think of how rapidly cell phones change with each passing year — requiring software developers that can stay abreast of all the changes. Average Yearly Salary - $72,070

Leave a Comment :, , , , more...

Is There A Lack Of New Year’s Resolutions During A Recession?

by ScottOrsulich on Jan.05, 2009, under Marketing / Design / Web

With a economy on the recessionary decline, are U.S. consumers not up to the task of making New Year’s resolutions?  From my experience, it seems that is more a time for non-traditional resolutions.  On New Year’s day I was driving home from visiting some family and I stopped at a subway.   The guy ahead of me ordered a calorie monster footlong philly cheesesteak with double meat and double cheese on cheese bread.  While this sounds deliciously diet-killing, it was clear that this man was not making any eating resolutions in the New Year.

I also joined a new gym in November of 2008.  So far I have been to the gym at different times of day following the new year and the gym doesn’t seem that crowded.  

Some of my friends and colleagues seem to have made resolutions concerning their financial behavior.  Are people more self-indulgent in a bad economy?  It seems they are, where they indulge in affordable comforting pleasures, whether that might be some comfort food, or buying material items to make them feel better about themselves.

One thing I have learned though with my New Year’s resolutions, is that its not an effective time to make serious change.

Leave a Comment :, , , , , more...

Bad Holiday Customer Service - Even During A Recession

by ScottOrsulich on Jan.02, 2009, under Customer Service

Ok - what is the deal here?  We’re in a recession, and businesses cannot afford to lose any business, right?  That is what I would have expected, but if you tried shopping at different retail stores, changes are you experienced customer service casualties.

I was looking for a specific product at Walmart and called them on the phone.  15 minutes later I was transferred two times and never even reached the right department.  I hung up and took my business elsewhere.

My family and I went out for an early New Year’s Eve dinner at one of our favorite fine dining restaurants.  The service was mediocre at best because of the crowd.  Drinks arrived about five minutes after the salads came.  There was no fresh pepper offered on the salad.  Other customer’s entrees showed up at our table by accident, etc, etc, etc.

Ok - I understand that stores are busier than normal during the holiday season, but what is management doing about it?  NOTHING.  How a manager cannot appropriately staff his retail setting is beyond me.  Why do these mid-level managers have a job, if they cannot do one of their main job functions - to properly handle customer volume???  

If the recession continues to evolve as many pundits and industry analysts expect - I’m looking forward to businesses that can’t be bothered to service the customer to go out of business.  Now that the average customer is really pinching pennies, it will be very interesting to see where they choose to spend their hard earned dollars when it comes down to customer service.

Leave a Comment :, , , , , , , , , , more...

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!

Visit our friends!

A few highly recommended friends...

Archives

All entries, chronologically...